1. Persuasion and manipulation - a concept, history
2. A functional approach to persuasion; cognitive theory of persuasion.
3. Psychology of persuasion
4. The influence of ideology
5. Analysis of medial communiqué contents
6. Factors concerning the source of persuasion
7. Factors concerning the contents of communiqué and the way of its presentation
8. Factors concerning the addressee and the contents of persuasion process
9. Means of persuasion and manipulation
10. Persuasive power of the language in a journalistic communiqué
11. Persuasive power of non-verbal means in a journalistic communiqué
12. One-sidedness of verbal means and non-verbal means in news
13. Turning media into the gutter press
14. Defense against persuasion
2. A functional approach to persuasion; cognitive theory of persuasion.
3. Psychology of persuasion
4. The influence of ideology
5. Analysis of medial communiqué contents
6. Factors concerning the source of persuasion
7. Factors concerning the contents of communiqué and the way of its presentation
8. Factors concerning the addressee and the contents of persuasion process
9. Means of persuasion and manipulation
10. Persuasive power of the language in a journalistic communiqué
11. Persuasive power of non-verbal means in a journalistic communiqué
12. One-sidedness of verbal means and non-verbal means in news
13. Turning media into the gutter press
14. Defense against persuasion