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Terminated in academic year 2016/2017

Standard Language and its Culture I

Type of study Bachelor
Language of instruction Czech
Code 121-0326/01
Abbreviation SJJK I.
Course title Standard Language and its Culture I
Credits 3
Coordinating department Department of Economics Journalism
Course coordinator doc. PhDr. Eva Jandová, CSc.

Subject syllabus

1. Language, language sign, purism and polishing
2. PLK - the main principles, the main ideas; Members of PLK and its followers, PLK and the present time
3. Definition and stratification of the national language; Structural and non-structural formations
4. Attitudes to the written language and language culture (development and changes of opinions in the course of the 20th century); Language structure and its elements
5. Development of the Czech language culture between 1918 and 1945, understanding of language culture nowadays
6. Concepts: standard, substandard, variant and variety; Structural, style and communication standards
7. Development of opinions on the standard and codification; Retrospectives and prospective depth of codification, dynamics of literary language, variant and standard, variability and codification; Codification procedure
8. Development in literary language, current development tendencies
9. Opposition, antimony working in the literary language; Intellectualization vs. democratization; internationalization versus nationalization; rationalization vs. ways of emotionalizing; terminology vs. de-terminology, formality vs. looseness, automation vs. updating
10. Topical (theoretical as well as practical) issues of the language culture (e.g. superstitions about the language)
11. Attitudes of the public to the language
12. Language consultancy and relationship of the public to the language culture
13. Media and the language culture
14. The future of literary language and the prospects of language culture

Literature

DANAHER, D. S. Translating Havel: Three key words (domov, svědomí, and klid). Slovo a slovesnost, roč. 71, 2010, s. 250-259.

Advised literature

COCKCROFT, R., COCKCROFT, S. Persuading People. An Introduction to Rhetoric. New York 2005.