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Terminated in academic year 2016/2017

Communication Skills for Journalists

Type of study Follow-up Master
Language of instruction Czech
Code 121-0361/01
Abbreviation KDŹ
Course title Communication Skills for Journalists
Credits 4
Coordinating department Department of Economics Journalism
Course coordinator Ing. Jana Gibarti, Ph.D.

Subject syllabus

Technique of the spoken speech:
- Breathing, breath and articulation exercises, tongue twisters
- Sound modulation of the speech - intonation, sentential stress, pace of the speech, phrasing
- Specific language rhetorical means - figures, tropes and non-figural means
Rhetorical speeches:
- Report, lecture, discussion paper, festive speech
Preparation of the speech:
- Choice of the theme, division and arrangement of the theme, construction of the speech, delivery
- Technical means (projection equipment, arrangement and the size of the space)
Presentation
- Preparation of the presentation
- Personality of the rhetoric (1. image and the style of the presenter)
- Non-verbal communication (gesticulation, eye contact, posture)
- Contact with the listeners, stage fright reducing
Spoken address:
- Training of the prepared as well as not prepared speech

Literature

BARON, R., SISSORS, J. Advertising Media Planning. NY: McGrawHill, 2010.

Advised literature

ALBARRAN, A., B. Handbook of Media Management and Economics. New Jersey: Mahwah, 2006.