Terminated in academic year 2021/2022

Business Administration A

Type of study	Bachelor
Language of instruction	Czech
Code	152-0300/01
Abbreviation	PE-A
Course title	Business Administration A
Credits	5
Coordinating department	Department of Business Administration and Law
Course coordinator	doc. Dr. Ing. Pavel Blecharz

Subject syllabus

1 – 2. Business administration as scientific discipline, explanation of fundamental terms, systems concept of entrepreneurship
3. Enterprise selection and typology of organizations
4. Enterprise environment
5. Product life cycle
6. Capital and assets structure of enterprise
7. Enterprise effectiveness – revenues, costs, profit
8. Financial management
9. Enterprise production processes
10. Marketing in enterprise
11. Product price and basic methodology of price creation
12. Organizing and managing the enterprise, organizational structures
13. The specifics of small businesses
14. Personal processes in enterprise, human resource management

Literature

NEEDLE, David. Business in context: an introduction to business and its environment. Andover: South-Western Cengage Learning, 2010.ISBN 978-1844806133.

Advised literature

KURATKO, Donald F. Entrepreneurship : theory, process, practice. Mason: South-Western Cengage Learning, 2009.
NICKELS, Wiliam G.; MCHUGH, James M.; MCHUGH Susan M. Understanding Business. McGraw-Hill/Irwin, 2010.

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