Ukončeno v akademickém roce 2020/2021

Business Economics B

Type of study	Bachelor
Language of instruction	Czech
Code	152-0301/02
Abbreviation	PodEkB
Course title	Business Economics B
Credits	5
Coordinating department	Department of Business Administration and Law
Course coordinator	doc. Dr. Ing. Pavel Blecharz

Osnova předmětu

1. Business planning
2. Strategic planning
3. Business diagnostics and therapeutics
4. Crisis management in a business
5. Business investment management
6. Internal auditing and controlling
7. Innovation in business
8. Lean company
9. Transnational corporations
10. Business associations
11. New forms of business and knowledge management
12. Corporate social responsibility
13. Sustainable development
14. The practice and current issues of business development

Povinná literatura

NEEDLE, David. Business in context: an introduction to business and its environment. Andover: South-Western Cengage Learning, 2010.ISBN 978-1844806133.

Doporučená literatura

KURATKO, Donald F. Entrepreneurship : theory, process, practice. Mason: South-Western Cengage Learning, 2009.
NICKELS, Wiliam G.; MCHUGH, James M.; MCHUGH Susan M. Understanding Business. McGraw-Hill/Irwin, 2010.

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