1. Getting started in consultancy, basic definitions, self assesment.
2. Selection of consultancy type, establishment of consulting company.
3. Service marketing - marketing plan, market research, marketing aims, market segmentation.
4. 4P, product, make product tangible.
5. 4P - promotion, advertisement, distribution, time plan.
6. Services sale - business meetings, specific communication with the client, nature of the client, create offer, prices of services.
7. Economics of consulting firms - cost, cost structure, income, income
structure, financial goals.
8. Pricing, benchmarking, calculation of prices based on costs.
9. Quality management at consultancy company - consultancy and services, consulting business, quality management of consulting services.
10. Selected problems of management and economics of consulting firm, examples from practice.
11. Contemporary knowledge of the consulting practice - guidance on the market situation in the Czech Republic and the world, innovation of consulting services.
12. Practical consultancy in quality management - ISO, selected elements of a quality management consulting, marketing, pricing, innovation.
2. Selection of consultancy type, establishment of consulting company.
3. Service marketing - marketing plan, market research, marketing aims, market segmentation.
4. 4P, product, make product tangible.
5. 4P - promotion, advertisement, distribution, time plan.
6. Services sale - business meetings, specific communication with the client, nature of the client, create offer, prices of services.
7. Economics of consulting firms - cost, cost structure, income, income
structure, financial goals.
8. Pricing, benchmarking, calculation of prices based on costs.
9. Quality management at consultancy company - consultancy and services, consulting business, quality management of consulting services.
10. Selected problems of management and economics of consulting firm, examples from practice.
11. Contemporary knowledge of the consulting practice - guidance on the market situation in the Czech Republic and the world, innovation of consulting services.
12. Practical consultancy in quality management - ISO, selected elements of a quality management consulting, marketing, pricing, innovation.