Terminated in academic year 2021/2022

Business Economics B

Type of study	Bachelor
Language of instruction	Czech
Code	152-0401/06
Abbreviation	PE-B
Course title	Business Economics B
Credits	5
Coordinating department	Department of Business Administration and Law
Course coordinator	doc. Dr. Ing. Pavel Blecharz

Subject syllabus

1. Business planning
2. Strategic planning
3. Business diagnostics and therapeutics
4. Crisis management in a business
5. Business investment management
6. Internal auditing and controlling
7. Innovation in business
8. Lean company
9. Transnational corporations
10. Business associations
11. New forms of business and knowledge management
12. Corporate social responsibility
13. Sustainable development
14. The practice and current issues of business development

Literature

NEEDLE, David. Business in context: an introduction to business and its environment. Andover: South-Western Cengage Learning, 2010.ISBN 978-1844806133.

Advised literature

KURATKO, Donald F. Entrepreneurship : theory, process, practice. Mason: South-Western Cengage Learning, 2009.
NICKELS, Wiliam G.; MCHUGH, James M.; MCHUGH Susan M. Understanding Business. McGraw-Hill/Irwin, 2010.

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