Terminated in academic year 2020/2021

Enterpreneurial accesses and methods

Type of study	Follow-up Master
Language of instruction	Czech
Code	152-0428/04
Abbreviation	PPM
Course title	Enterpreneurial accesses and methods
Credits	4
Coordinating department	Department of Business Administration and Law
Course coordinator	Ing. Hana Štverková, Ph.D.,MBA,LL.M.

Subject syllabus

Syllabus
1st Celebrity entrepreneurs
2nd Enterprise
3rd The Entrepreneur and his Role
4th Business Skills
5th Business Opportunities
6th Management and Leadership
7th Networking
8th Creativity and Innovation
9th Business Corporate Culture
10th Qualitative Methods
11th Quantitative Methods

Literature

COLLINS, James C. a Morten T. HANSEN. Firmy, které se rozhodly být skvělé. Přeložil Martin ŠIKÝŘ. Praha: Grada Publishing, 2021. ISBN 978-80-271-3026-9.
HRONÍK, František. Čtyři směry business myšlení. V Brně: MotivP, 2020. ISBN 978-80-87981-31-3.
CHATAWAY, Richard. The behaviour business: how to apply behavioural science for business success. Petersfield: Harriman House, 2020. ISBN 978-0-85719-734-4.

Advised literature

MUMFORD, Michael D. a Erin Michelle TODD, ed. Creativity and innovation in organizations. New York: Routledge, Taylor & Francis Group, 2020. SIOP organizational frontiers series. ISBN 978-1-138-72310-8.
ŠPAČEK, Miroslav a Karel ČERVENÝ. Kreativní metody v inovacích. Praha: Oeconomica, nakladatelství VŠE, 2020. ISBN 978-80-245-2322-4.
VEBER, Jaromír. Management: základy, moderní manažerské přístupy, výkonnost a prosperita. 2. aktualizované vydání. Praha: Management Press, 2017. .

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