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Ukončeno v akademickém roce 2012/2013

Business Development A

Type of study Follow-up Master
Language of instruction Czech
Code 152-0442/02
Abbreviation RP-A
Course title Business Development A
Credits 4
Coordinating department Department of Business Administration and Law
Course coordinator doc. Ing. Ladislav Ludvík, CSc.

Osnova předmětu

The aim of the subject is to present an integrated view on enterprise with
emphasis on new and non traditional forms of entrepreneurship. The subject
aspires to enlarge independence and creativity of students especially in
working with technical literature, electronic sources etc. It develops ability
to confront theoretical concepts and practical manifestation of undertaking.
Lecture blocks pay attention to significant and new trends in the development
of entrepreneurship forms.

E-learning

not available

Povinná literatura

Literatura:
1. LUDVÍK, L. a kol.: Rozvoj podnikání A. Soubor prezentací odborných témat. Ostrava: VŠB-TU Ostrava, 2008.
2. GIBSON, R. (editor): Nový obraz budoucnosti. Praha. Management Press, 1998.
3. JIRÁSEK, J. A.: Management budoucnosti. Praha: Professional Publishing, 2008. ISBN 978-80-86946-82-5.

Doporučená literatura

Další literatura a prameny:
4. Barták, J.: Skryté bohatství firmy. Praha: Alfa Publishing, 2006.
5. Brown: Innovation, Entrepreneurship and Culture. 2004.ISBN 978843763468.
6. Dana, Léo-Paul: Handbook of Research on International Entrepreneurship. New ed. 2006 ISBN 9781845426552 .