Terminated in academic year 2018/2019

Business Development A

Type of study	Follow-up Master
Language of instruction	Czech
Code	152-0442/03
Abbreviation	RP-A
Course title	Business Development A
Credits	4
Coordinating department	Department of Business Administration and Law
Course coordinator	doc. Ing. Ladislav Ludvík, CSc.

Subject syllabus

The aim of the subject is to present an integrated view on enterprise with
emphasis on new and non traditional forms of entrepreneurship. The subject
aspires to enlarge independence and creativity of students especially in
working with technical literature, electronic sources etc. It develops ability
to confront theoretical concepts and practical manifestation of undertaking.
Lecture blocks pay attention to significant and new trends in the development
of entrepreneurship forms.

E-learning

not available

Literature

Literatura:
1. LUDVÍK, L. a kol.: Rozvoj podnikání A. Soubor prezentací odborných témat. Ostrava: VŠB-TU Ostrava, 2008.
2. GIBSON, R. (editor): Nový obraz budoucnosti. Praha. Management Press, 1998.
3. JIRÁSEK, J. A.: Management budoucnosti. Praha: Professional Publishing, 2008. ISBN 978-80-86946-82-5.

Advised literature

Další literatura a prameny:
4. Barták, J.: Skryté bohatství firmy. Praha: Alfa Publishing, 2006.
5. Brown: Innovation, Entrepreneurship and Culture. 2004.ISBN 978843763468.
6. Dana, Léo-Paul: Handbook of Research on International Entrepreneurship. New ed. 2006 .

back to search page