Ukončeno v akademickém roce 2018/2019

Business Development A

Type of study	Follow-up Master
Language of instruction	Czech
Code	152-0442/06
Abbreviation	RP-A
Course title	Business Development A
Credits	5
Coordinating department	Department of Business Administration and Law
Course coordinator	doc. Ing. Ladislav Ludvík, CSc.

Osnova předmětu

1th The doctrine of business development - basic concepts and typologies
2nd Contemporary trends and megatrends in business development
3rd Business potential in business development
4th Business Environment and Business Development
5th The business environment of the European Union - the specifics of business development
6th Specifics of business development at regional and local environment
7th Specifics of the development of large and transnational business
8th Specifics of the development of small and medium business
9th Synergistic and network business - development aspects
10th Specifics development intrapodnikání
11th Soft factors in the development of business
12th Substandard and multicriteria forms of business development
13th Current topic

Povinná literatura

Literatura:
1. LUDVÍK, L. a kol.: Rozvoj podnikání A. Soubor prezentací odborných témat. Ostrava: VŠB-TU Ostrava, 2008.
2. GIBSON, R. (editor): Nový obraz budoucnosti. Praha. Management Press, 1998.
3. JIRÁSEK, J. A.: Management budoucnosti. Praha: Professional Publishing, 2008. ISBN 978-80-86946-82-5.

Doporučená literatura

Další literatura a prameny:
4. Barták, J.: Skryté bohatství firmy. Praha: Alfa Publishing, 2006.
5. Brown: Innovation, Entrepreneurship and Culture. 2004.ISBN 978843763468.
6. Dana, Léo-Paul: Handbook of Research on International Entrepreneurship. New ed. 2006 .

zpět na vyhledávání