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Terminated in academic year 2018/2019

Business Development A

Type of study Follow-up Master
Language of instruction Czech
Code 152-0442/07
Abbreviation RP-A
Course title Business Development A
Credits 3
Coordinating department Department of Business Administration and Law
Course coordinator doc. Ing. Ladislav Ludvík, CSc.

Subject syllabus

Curriculum:
1st Theory of business development - basic concepts and typologies
2nd Contemporary trends and mega-trends in business development
3rd The business potential in the development of business
4th Business Environment and Enterprise Development
5th Business Environment of the European Union - the specifics of Business Development
6th Specifics of business development at regional and local environment
7th The specifics of the development of big business and transnational
8th The specifics of the development of small and medium business
9th Synergy and Business Networking - developmental aspects
10th Specifics development intrapodnikání
11th Soft factors in the development of business
12th Non-standard forms and multicriteria Business Development

Literature

Literatura:
1. LUDVÍK, L. a kol.: Rozvoj podnikání A. Soubor prezentací odborných témat. Ostrava: VŠB-TU Ostrava, 2008.
2. GIBSON, R. (editor): Nový obraz budoucnosti. Praha. Management Press, 1998.
3. JIRÁSEK, J. A.: Management budoucnosti. Praha: Professional Publishing, 2008. ISBN 978-80-86946-82-5.

Advised literature

Další literatura a prameny:
4. Barták, J.: Skryté bohatství firmy. Praha: Alfa Publishing, 2006.
5. Brown: Innovation, Entrepreneurship and Culture. 2004.ISBN 978843763468.
6. Dana, Léo-Paul: Handbook of Research on International Entrepreneurship. New ed. 2006 ISBN 9781845426552 .