Terminated in academic year 2016/2017

Development of Enterprise B

Type of study	Follow-up Master
Language of instruction	Czech
Code	152-0443/04
Abbreviation	RP-B
Course title	Development of Enterprise B
Credits	6
Coordinating department	Department of Business Administration and Law
Course coordinator	doc. Ing. Ladislav Ludvík, CSc.

Subject syllabus

1st Contemporary trends in the development of criteria and business
2nd Competing in Business
3rd Risk and protective mechanisms in Business
4th Proprietary portfolio of business development
5th Typology of methods and measurement bases business potential
6th Methods for analysis, synthesis, and prognosis of corporate business development body
7th Methods and procedures for evaluating options in business development
8th Fundamentals of Project Management Business Development
9th Economy of time and space to develop business
10th Networks in business development and their effectiveness
11th New concepts in business development
12th Topic of business theory and practice

Literature

1. Ludvík, L. – Mikoláš, Z. – Wozniaková, Z.: Rozvoj podnikání B. Soubor prezentací odborných témat. Ostrava: VŠB-Technická univerzita Ostrava, 2008.
2. Mikoláš, Z.: Jak zvýšit konkurenceschopnost podniku. Konkurenční potenciál a dynamika podnikání. Praha: Grada, 2005.

Advised literature

shing, 2005.
11. Truneček, J.: Znalostní podnik ve znalostní společnosti. Praha: Professional Publishing, 2003.
12. Kiernan, M.J.: Inovuj nebo nepřežiješ! Praha: Management Press, 1998.
13. Kotter, J.P.: Vedení procesu změny. Praha: Managent Press, 2000.
14. Vinš, P. – Liška, V.: Rating. Praha: C. H. Beck, 2005.

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