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Terminated in academic year 2020/2021

Business Economics A

Type of study Follow-up MasterBachelor
Language of instruction English
Code 152-0500/02
Abbreviation BE A
Course title Business Economics A
Credits 5
Coordinating department Department of Business Administration and Law
Course coordinator Ing. Hana Štverková, Ph.D.,MBA,LL.M.

Subject syllabus

The content of the lectures:
1. Business economics in context: and basic business objectives and functions
2. Types of enterprises and organizations, the business environment and surroundings
3. Business life cycle
4. Asset and capital structure of a business
5. Business efficiency - revenues, expenses
6. Financial business management
7. Types of business organizational structures
8. Marketing in business context
9. Product pricing methods
10. Introduction to human resource
11. Specifics of SMEs
12. Business strategy
13. Production and operations management
14. Successful business development: new guidelines and trends

Literature

1. KAŠÍK, Josef. Fundamentals of business economics. 1. vyd. Ostrava: VŠB-TU Ostrava, 2013, viii, 118 s. ISBN 978-80-248-3160-2.
2. KURATKO, Donald F. Entrepreneurship: theory, process, practice. Mason: South-Western Cengage Learning, 2009.
3. NEEDLE, David. Business in context: an introduction to business and its environment. Andover: South-Western Cengage Learning, 2010.

Advised literature

1.LAWRENCE M. Akwetey. Business administration for students and managers. Bloomington: Trafford, 2011. ISBN 9781426917769.
2.FANDEL, Günter. Modern concepts of the theory of the firm: managing enterprises of the new economy. Berlin: Springer, 2004.
3.McHugh, S., Nickels, W., McHugh, J. Understanding Business. New York: Mc Graw-Hill/Irwin, 2010. 978-0-07-735546-3
4.PALEPU, Krishna G. et al. Business Analysis and Valuation: Text and Cases. London: Thomson, 2007.
5.STEINGOLD, Fred S. Legal guide for starting & running a small business. Berkeley: Nolo, 2009
6.BRIDGE, Simon and K. ONeill. Understanding Enterprise, Entrepreneurship and Small Business. Basingstoke: Palgrave Macmillan, 2012 ISBN 9781137104281 .


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