Terminated in academic year 2020/2021

Business Administration II

Type of study	Bachelor
Language of instruction	English
Code	152-0502/02
Abbreviation	BA II
Course title	Business Administration II
Credits	4
Coordinating department	Department of Business Administration and Law
Course coordinator	Ing. Jiří Franek, Ph.D.

Subject syllabus

1. Economic aspects of business
2. Pricing strategy
3. New trends in business – virtual enterprise, new forms of business entities, modern organizational structure
4. Start-ups and spin-offs
5. Transnational corporations and its economic aspects
6. Knowledge management

E-learning

e-learning moodle Business Administration II 152-0502

Literature

Appleby, Robert C. Modern Business Administration. Financal Times Management, 1994. 512 p. ISBN-13: 978-0273602828.
Needle, D. Business in Context: An Introduction to Business and Its Environment. Thomson, 2004. 646 p. ISBN 9781861529923.
Welsch, Harold. P. Entrepreneurship: The Way Ahead. Routledge, 2004. 312 p. .

Advised literature

APPLEBY, ROBERT C. Modern Business Administration. Financal Times Management, 1994. 512 p. ISBN-13: 978-0273602828.
HISRICH, ROBERT D., PETERS, MICHAEL P., SHEPHERD, DEAN A. Entrepreneurship. McGraw-Hill/Irwin, 2006. 648 p. ISBN 9780073210568.
NEEDLE, D. Business in Context: An Introduction to Business and Its Environment. Thomson, 2004. 646 p. ISBN 9781861529923.
IRELAND, D., HOSKISSON, R., HITT, M. The Management of Strategy.South-Western CENGAGE Learning, 2009. ISBN 978-0-538-75321-0.
IRELAND DUANE R., HOSKISSON ROBERT E., HITT MICHAEL A. The management of strategy: concept. Mason: South-Western Cengage Learning, 2011. 405 p. ISBN 978-0-538-75321-0 .
WHEELEN THOMAS L., HUNGER DAVID J. Strategic management and business policy : toward global sustainability Upper Saddle River: Pearson Education, 2012. 911 p. ISBN 978-0-13-257020-6.
DONALD F. KURATKO Entrepreneurship: theory, process, practice. Mason: South-Western Cengage Learning, 2009. 544 p. ISBN 978-0-324-59091-3.
NICKELS WILLIAM G., MCHUGH JAMES M., MCHUGH SUSAN M. Understanding business. New York: McGraw-Hill/Irwin, 2010. 569 p. ISBN 978-0-07-131410-7.

back to search page