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Terminated in academic year 2010/2011

Business Economics B

Type of study Bachelor
Language of instruction Czech
Code 152-0802/02
Abbreviation PE-B
Course title Business Economics B
Credits 3
Coordinating department Department of Business Administration and Law
Course coordinator Dr.Ing. Zuzana Čvančarová

Course aims

Business Economics B is sectional subjekt, which is continuation of subject Business Economics A. It offers student basic theoretic knowledge about business economies.
In this subject student obtain knowledge from :
- logistic area,
- strategy,
- innovative process,
- investment planning and knowledge management.
Student develop their expertise and in following years student use and envolve acquired knowledge in special subject.

Literature

NEEDLE, David. Business in context: an introduction to business and its environment. Andover: South-Western Cengage Learning, 2010.ISBN 978-1844806133.

Advised literature

KURATKO, Donald F. Entrepreneurship : theory, process, practice. Mason: South-Western Cengage Learning, 2009.
NICKELS, Wiliam G.; MCHUGH, James M.; MCHUGH Susan M. Understanding Business. McGraw-Hill/Irwin, 2010.