Ukončeno v akademickém roce 2012/2013

Srategic Management Support Tools

Type of study	Follow-up Master
Language of instruction	Czech
Code	157-0415/01
Abbreviation	NSMNG
Course title	Srategic Management Support Tools
Credits	5
Coordinating department	Department of Systems Engineering and Informatics
Course coordinator	Ing. Eva Moravcová, CSc.

Osnova předmětu

1. The context of the business strategy
2. Strategic management process as a managerial tool
3. Objects of strategic planning (SBUs, business, corporate, network level).
4. Goals, values and performance, stakeholder analysis
5. External environment assessment and choice
6. Analysis of the industry environment – competitive Industry Analysis
7. Intra industry analysis – key success factors
8. Analysis of internal strategic resources and capabilities
9. Corporate level - General, portfolio related capabilities, corporate parenting evaluation tools
10. Strategy evaluation methods and tools, industry life cycles stages and strategic choice
11. Tools of strategy implementation and control
12. Analytical tools in international area
13. Application of tools in public and non fo profit organisations.
14. The competitive advantage of nations

Povinná literatura

Johnson, G, Scholes, K. and Whittington,R. (2005) Exploring Corporate Strategy: Text and cases, 7th edition, Pearson Education Limited. .
Grant, R. M.(2002) Contemporary Strategy Analysis, 4th edition, Blackwell Publishers.
Behrens,W., Hawranek, P.M.: Manual of the Preparation of Industrial Feasibility Studies.
UNIDO, Wienna 2005

Doporučená literatura

de Witt, B.- Meyer, R.: Strategy: Process, Context, Cases. St.Paul, Minnesota,
West 1997
Mintzberg, H.- Quinn, J.B. - Ghoshal: The Strategy Process: European Edition,
Eagleswood Cliffs, Prentice-Hall 1996
Kaplan R.S., Norton D.P. (1996) The balanced scorecard : translating strategy into action. Harvard Business School Press, Boston 1996.
Hamel, G. And Prahalad, C. K. (1994. Competing for the Future, Harvard Business School Press.

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