Brand
| Type of study | Bachelor |
|---|---|
| Language of instruction | Czech |
| Code | 340-0395/01 |
| Abbreviation | OZ |
| Course title | Brand |
| Credits | 2 |
| Coordinating department | Department of Machine and Industrial Design |
| Course coordinator | doc. Ing. Jiří Fries, Ph.D. |
Subject syllabus
Basics
Branding
Brand Development
Brand Line
Brand Extension
Audio/Sonic Branding
Global Brands
National Brands
Price of Brand
Legal Protection
Trade Mark
Goodwill
Image
Marketing
Branding
Brand Development
Brand Line
Brand Extension
Audio/Sonic Branding
Global Brands
National Brands
Price of Brand
Legal Protection
Trade Mark
Goodwill
Image
Marketing
Literature
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Advised literature
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