Brand

Type of study	Bachelor
Language of instruction	Czech
Code	340-0395/01
Abbreviation	OZ
Course title	Brand
Credits	2
Coordinating department	Department of Machine and Industrial Design
Course coordinator	doc. Ing. Jiří Fries, Ph.D.

Osnova předmětu

Basics
Branding
Brand Development
Brand Line
Brand Extension
Audio/Sonic Branding
Global Brands
National Brands
Price of Brand
Legal Protection
Trade Mark
Goodwill
Image
Marketing

Povinná literatura

Xxxxx xxxxx xxxxx xxxxx xxxxx

Doporučená literatura

Xxxxx xxxxx xxxxx xxxxx xxxxx

zpět na vyhledávání