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Conceptual Design and Development of Innovative Products

Type of study Follow-up Master
Language of instruction English
Code 450-4024/02
Abbreviation CDD
Course title Conceptual Design and Development of Innovative Products
Credits 5
Coordinating department Department of Cybernetics and Biomedical Engineering
Course coordinator doc. Ing. Radana Vilímková Kahánková, Ph.D.

Osnova předmětu

1. The life cycle of a product, teamwork, personality characteristics of team members, presentation of their abilities through the Europass - CV

• Myers-Briggs Type Indicator (MBTI) - personality test to identify
personality types, the Europass CV preparation

2. Company in the market environment, strategic documents - mission, vision, corporate culture, requirements for quality, certified quality management systems

• Build teams based on a simulation of interview, presentation of team members, the definition of strategy, vision and mission

3. Specification of customer requirements, marketing research, market segmentation, market target, the location of a new product in selected market segment, marketing mix

• Build the profile of potential customers, the definition of lifestyle
and requirements, analysis of the current market situation

4. What is innovation. Spaces to promote innovation - science parks and centers, technology parks and centers, business and innovation centers, business incubators, technology transfer centers.

• Excursion. Promoting innovation in practice from the perspective of a Technical University of Ostrava Business incubator (VSB-TUO PI) and the Regional Technology Transfer Centre (RCTT)

5. Formulation of innovative product, defining the target group of users,
defining features of the product, innovation team structure, brainstorming technique

• Definition of new product features, followed by brainstorming
evaluation of ideas into several new product concepts

6. Preparing a presentation of new product concepts, principles of effective presentations. Presentation tools.

• Idea presentation for group of decission makers, to select the optimum concept for further development

7. Analysis of customer requirements, tools for customer requirements management.

• Definition of requirements of customers in an environment Requirements Gateway

8. Project management, project management tools, teamwork, MS Project, Time
management, roles in the team, the principle of cooperation in the team, examples of different team management styles, principles of effective communication, communication strategy

• Distribution of roles in the team, division of the concept of sub-sections, resource planning and setting milestones, defining the interfaces

9. TRIZ - a problem-solving, analysis and forecasting tool derived from the study of patterns of invention in the global patent literature. Invention Machine - SW tool for application of TRIZ methodology.

10 Bang & Olufsen conceptual design experience.

11. Elaboration of parts of the concept - the interface to the user,
mechanical concept, the concept of electronical part, software concept.
Software tools for the development of individual component of the concept.

• Workshop: The elaboration of the concept. Searching for information, work
with information sources, work with tools for concept development

12. Testing the functionality of the proposed concept. SW and HW platforms for
measurement and testing.

• Preparation of a comprehensive test of the proposed concept

13. Economic aspects of conceptual design and development, labor costs, production costs, documentation of the results of concept development

• Evaluation of economic aspects of product innovation, preparation
presentation of the concept of a new product

14. Protection of intellectual property rights, industrial designs, patents, European patents

• Final presentation of the concept of a new product, talk

Povinná literatura

Zidek, J.: Syllabi for the workshops in electronical form, VSB-TU Ostrava, 2009

Doporučená literatura

Zidek, J.: Syllabi for the workshops in electronical form, VSB-TU Ostrava, 2009