Lectures:
• The lines of business on the Internet, modern lines of business, explaining the basic concepts (B2B, B2C, B2G, etc.)
• Specification of the business plan, valuation of costs and benefits, feasibility project
• Pricing policy, methods of determining prices, the European Union, estimated costs associated with the implementation of business plan
• inventory control and logistics inventory, basic principles, calculations, records, legislation
• Monitoring statistics web applications, basic indicators, SEO optimization, testing, quality of treatment site due to the business plan
• Marketing in the Internet, advertising campaigns, monitoring their success and utilization
• Legal forms for e-business trading privileges, franchises, commercial and civil code in relation to e-business, privacy, rights and obligations under the European Union
• Image and corporate identity, computer design, logos, corporate identity, corporate manuals, user interface
• Electronic payment channels, receive electronic payments, credit cards, bank transfers, electronic banking and its linkages with the financial applications, interbank relations, foreign payments
• Customer Care, CRM systems, supply, demand, claims, service, helpdesk, basics of communication with customers
• Organization and management of IT / IS outsourcing, outplacement, offshoring
• Managerial skills, teamwork, organization of group work, project management, planning
• Financing the business plan, credit, loans, grants, incubators
Filling exercise:
The aim of exercise is to demonstrate practical examples of issues presented in lectures, student test positions: the owner of the business plan of a programmer, marketing analyst, financial advisor, customer, employee customer care center.
Student Activity exercises are geared to their own creative work, initiative, discussion, critical perspective on the subject. Students should be able to defend a business plan, critically and constructively contribute to solving the problems of other students.
Exercise Schedule:
• Introduction to e-business
• Definition of business plan
• Determination of price, service, profitability, cost estimates
• Development of marketing and advertising strategies
• Determine the appropriate legal form for business plan
• Visual presentation of the product or service
• Storage and distribution records
• Payment Channels
• Presentation of the results
• Teamwork, the organization of teamwork, sharing tasks, planning
• The lines of business on the Internet, modern lines of business, explaining the basic concepts (B2B, B2C, B2G, etc.)
• Specification of the business plan, valuation of costs and benefits, feasibility project
• Pricing policy, methods of determining prices, the European Union, estimated costs associated with the implementation of business plan
• inventory control and logistics inventory, basic principles, calculations, records, legislation
• Monitoring statistics web applications, basic indicators, SEO optimization, testing, quality of treatment site due to the business plan
• Marketing in the Internet, advertising campaigns, monitoring their success and utilization
• Legal forms for e-business trading privileges, franchises, commercial and civil code in relation to e-business, privacy, rights and obligations under the European Union
• Image and corporate identity, computer design, logos, corporate identity, corporate manuals, user interface
• Electronic payment channels, receive electronic payments, credit cards, bank transfers, electronic banking and its linkages with the financial applications, interbank relations, foreign payments
• Customer Care, CRM systems, supply, demand, claims, service, helpdesk, basics of communication with customers
• Organization and management of IT / IS outsourcing, outplacement, offshoring
• Managerial skills, teamwork, organization of group work, project management, planning
• Financing the business plan, credit, loans, grants, incubators
Filling exercise:
The aim of exercise is to demonstrate practical examples of issues presented in lectures, student test positions: the owner of the business plan of a programmer, marketing analyst, financial advisor, customer, employee customer care center.
Student Activity exercises are geared to their own creative work, initiative, discussion, critical perspective on the subject. Students should be able to defend a business plan, critically and constructively contribute to solving the problems of other students.
Exercise Schedule:
• Introduction to e-business
• Definition of business plan
• Determination of price, service, profitability, cost estimates
• Development of marketing and advertising strategies
• Determine the appropriate legal form for business plan
• Visual presentation of the product or service
• Storage and distribution records
• Payment Channels
• Presentation of the results
• Teamwork, the organization of teamwork, sharing tasks, planning