Outline of lectures:
1. Model of market with flats: different way of allocations.
2. Consumer behaviour: budget constraint, consumer preferences, indifferent curve, utility, consumer choice.
3. Demand of consumer: normal and inferior goods, change of income, income-consumption curve, Engel curve; change of price, price-consumption curve, demand curve.
4. Price elasticity of demand.
5. Producer behaviour: budget constraint of producer factors of production, returns to scale, costs curves.
6. Supply of company: perfect competition and supply in perfect competition.
7. Monopoly, profit maximization, natural monopoly, source of monopoly, monopoly behaviour, price discrimination, monopolistic competition.
8. Marketing and his historical evolution, fundamental terms, system of marketing.
9. Marketing informations: marketing information system, marketing research.
10.Product life cycle, Product mix, Market segmentation, Product, Levels of product, Classification of products. Consumer`s market, Buyer behavior, Consumer-goods classification, Industrial market, Decision on industrial market, Industrial demand, Industrial-goods classification. Service.
11.Distribution, Distribution channels, Distribution of consumer-goods and industrial goods, Distribution on retail trade and in wholesale.
12.Prices, pricing decision.
13.Marketing communications mix and its major tools – advertising, sales promotion, publicity, personal selling.
14.Market potential. Forecasting in marketing.
1. Model of market with flats: different way of allocations.
2. Consumer behaviour: budget constraint, consumer preferences, indifferent curve, utility, consumer choice.
3. Demand of consumer: normal and inferior goods, change of income, income-consumption curve, Engel curve; change of price, price-consumption curve, demand curve.
4. Price elasticity of demand.
5. Producer behaviour: budget constraint of producer factors of production, returns to scale, costs curves.
6. Supply of company: perfect competition and supply in perfect competition.
7. Monopoly, profit maximization, natural monopoly, source of monopoly, monopoly behaviour, price discrimination, monopolistic competition.
8. Marketing and his historical evolution, fundamental terms, system of marketing.
9. Marketing informations: marketing information system, marketing research.
10.Product life cycle, Product mix, Market segmentation, Product, Levels of product, Classification of products. Consumer`s market, Buyer behavior, Consumer-goods classification, Industrial market, Decision on industrial market, Industrial demand, Industrial-goods classification. Service.
11.Distribution, Distribution channels, Distribution of consumer-goods and industrial goods, Distribution on retail trade and in wholesale.
12.Prices, pricing decision.
13.Marketing communications mix and its major tools – advertising, sales promotion, publicity, personal selling.
14.Market potential. Forecasting in marketing.