Ukončeno v akademickém roce 2014/2015

Management and Marketing of Tourism

Type of study	Bachelor
Language of instruction	Czech
Code	545-0219/01
Abbreviation	MMCR
Course title	Management and Marketing of Tourism
Credits	5
Coordinating department	Department of Economics and Control Systems
Course coordinator	Ing. Simona Matušková, Ph.D. Paed.IGIP

Osnova předmětu

1. Management - its History, Schools and new Trends.
2. Manager and his Profile.
3. Manager´s Skills.
4. Decision Making, Communication, Control.
5. Delegation of Powers.
6. Ways of Motivation.
7. Assertiveness.
8. Marketing - its History, Development and Importance.
9. New Concepts in Marketing.
10. Marketing Mix.
11.Tourism - its History and Development.
12.Tourist Trade.
13.Tourist Areas in the Czech Republic and in the World.
14.Management and Marketing in Tourist Trade.

E-learning

The Moodle Learning Management System (lms.vsb.cz) is used for external communication of the teacher with students, as well as for communication among the students themselves.

Povinná literatura

KOTLER, P. Principles of Marketing. Great Britain : Pearson Education, 2013. 683 s. ISBN 978-0-273-74297-5.

Doporučená literatura

KOTLER, P. Principles of Marketing. Great Britain : Pearson Education, 2013. 683 s. ISBN 978-0-273-74297-5.

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