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Terminated in academic year 2014/2015

Economy of Tourism

Type of study Bachelor
Language of instruction Czech
Code 545-0226/01
Abbreviation ET
Course title Economy of Tourism
Credits 4
Coordinating department Department of Economics and Control Systems
Course coordinator Ing. Simona Matušková, Ph.D. Paed.IGIP

Subject syllabus

1. Economic System Characteristics of Business Subjects
2. Purposes, Sectors and Characteristics of Business
3. Legislation and Legal Forms of Business
4. Business Process and a Capital Cycle
5. Asset and Capital Structure of the Company
6. Costs and Revenues of Business Subjects
7. Economic Results
8. Financial Management
9. Tax System Basics
10. Tourist Business
11. Tourist Trade Product
12. Economic aspects of Tourist Trade
13. Current Trends in Tourist Trade
14. Tourism in the Czech Republic

Literature

KOTLER, P. Principles of Marketing. Great Britain : Pearson Education, 2013. 683 s. ISBN 978-0-273-74297-5.

Advised literature

KOTLER, P. Principles of Marketing. Great Britain : Pearson Education, 2013. 683 s. ISBN 978-0-273-74297-5.