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Terminated in academic year 2011/2012

Management in Economic Practice

Type of study Follow-up Master
Language of instruction Czech
Code 545-0238/02
Abbreviation MvHPr
Course title Management in Economic Practice
Credits 6
Coordinating department Department of Economics and Control Systems
Course coordinator doc. Ing. Michal Vaněk, Ph.D.

Subject syllabus

1st Defining the essential concepts of management, characteristics of managerial work, managerial characteristics, skills.
2nd Corporate ethics and corporate culture.
3rd System approach to management
4th Meetings and principles of their leadership
5th Brief historical development of management. Characteristics and representatives of managerial tendency.
6th Managerial functions planning: definition, characteristics of different types of plans, the planning process. Management by objectives (MBO).
7th Strategic planning and management. Definition of terms corporate vision and mission, the process of strategic planning.
8th Selected kinds of strategic analysis (SWOT analysis, Porter’s model, PEST analysis), basic types of strategies and strategic alternatives.
9th Managerial decision-making functions: definition, risk, decompose of time of the decision-making process, decision-making in the group decision-making methods.
10th Managerial functions of the organization: definition, process organization, basic types of organizational structures, organizational and legal form of business.
11th Managerial functions of personnel management: definition, basic HR activities (eg, selection, evaluation staff remuneration).
12th Managerial functions of leadership: definition, basic effects on employee performance, motivation and motivation theories, motivational factors, the importance of working groups and the factors affecting their performance and efficiency, the development phase of the team.
13th Managerial control functions: definition, classification review process, recommendations for the implementation of control activities, the trend of development control activities.
14th Communication and presentation skills of manager.

Literature

1] CERTO, Samuel, C. Modern Management. 9. vyd. New Jersy, USA: Prentice Hall, 2003. 595 p. ISBN 0-13-067089-8.
[2] KOONTZ, Harold; WEIHRICH, Heinz. Essentials of management. Fifth edition.
McGraw-Hill, 1990. 529 p. ISBN 0-07-100776.
[3] DRUCKER, Peter F. The essential Drucker. In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management. New York : Harper Collins Publishers Inc., 2001. 368 p. ISBN: 006093574X .

Advised literature

1] BAJČAN, Roman. Technicky public realations aneb Jak pracovat s médii. 1.
vydání. Praha : Management Press, 2003. 147 s. ISBN 80-7261-096-1.
[2] DRUCKER, Peter F. To nejdůležitější z Druckera v jednom svazku. 1. vydání.
Praha: Management Press, 2002. 300 s., ISBN 80-7261-066-X.
[3] ŠPAČKOVÁ, Alena. Moderní rétorika : jak mluvit k druhým lidem, aby nám
naslouchali a rozuměli. 1. vydání. Praha : Grada Publishing, 2003. 120 s. ISBN
[4] TICHY, Noel M.; SHERMAN, Stratford. Vezměte svůj osud do vlastních rukou,
než to za vás udělají jiní. Praha : PRAGMA, 2002. 383 s. ISBN 80-7205-779-0.
[5] ZADRAŽILOVÁ, Dana; KHELEROVÁ Vladimíra. Management obchodní firmy. Praha: Grada, 1994. 304 s. ISBN 80-85623-72-2.