1. The nature, purpose and role of marketing in practice in industry. Organizational links marketing and other professional activities of the company.
2. Marketing business environment, market players, consumer and industrial markets.
3. Marketing information system, causes and importance for the company.
4. Strategic Marketing, essence and role in business practice. Link between corporate strategy and marketing strategy.
5. Marketing analysis - methods, techniques and tools of marketing analysis.
6th exact empirical tools and marketing analysis.
Targeted marketing seventh, the nature and role of marketing management company.
8th segmentation, market targeting (targeting), market positioning (positioning).
9. Marketing mix - related to customer needs and business demands.
10. A product as an element of the marketing mix, types of products, product policy of the company, market life cycle of the product.
11th Price as an element of the marketing mix, the process of pricing in marketing, creating pricing strategies, fitness company policy.
12. Communication as an element of the marketing mix, the essence of the process of corporate communications. Measuring the effectiveness of marketing communications.
13. Distribution as an element of the marketing mix, the nature of the distribution process, distribution channel and its typology.
14th Marketing research - methods and techniques of marketing research.
2. Marketing business environment, market players, consumer and industrial markets.
3. Marketing information system, causes and importance for the company.
4. Strategic Marketing, essence and role in business practice. Link between corporate strategy and marketing strategy.
5. Marketing analysis - methods, techniques and tools of marketing analysis.
6th exact empirical tools and marketing analysis.
Targeted marketing seventh, the nature and role of marketing management company.
8th segmentation, market targeting (targeting), market positioning (positioning).
9. Marketing mix - related to customer needs and business demands.
10. A product as an element of the marketing mix, types of products, product policy of the company, market life cycle of the product.
11th Price as an element of the marketing mix, the process of pricing in marketing, creating pricing strategies, fitness company policy.
12. Communication as an element of the marketing mix, the essence of the process of corporate communications. Measuring the effectiveness of marketing communications.
13. Distribution as an element of the marketing mix, the nature of the distribution process, distribution channel and its typology.
14th Marketing research - methods and techniques of marketing research.