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Terminated in academic year 2022/2023

Business Activities of the Company

Type of study Doctoral
Language of instruction Czech
Code 545-0947/01
Abbreviation OČF
Course title Business Activities of the Company
Credits 10
Coordinating department Department of Economics and Control Systems
Course coordinator doc. Ing. Roman Kozel, Ph.D.

Subject syllabus

1. Theory of the business. Theory of International Trade
2. The status of EU member countries in world trade. Common commercial policy - the nature, objectives and shaping.
3. Commercial strategy and EU customs policy
4. Forms companies entering foreign markets - business methods, export and import operations, licensing, franchising, capital inputs, production cooperation, special business operations, reciprocal and bonded stores
5. Strategy of export support in the EU and the Czech Republic
6. Trade strategy at the corporate level
7th algorithm trading operations - acquisition and supply activities, contractual arrangements and the legal regime of business operations
8. Types of sales systems companies
9. The buying strategy - a strategy for inventory management, strategy, customer-supplier relationships, shopping information systems
10. Sale strategy, the type and content, organization and management of sales force, sales plan and its control.
11th motivate dealers and sales teams, business meetings and sales tactics
12th Profiling customer - customer segmentation, location of the target customer's successful business strategy

Literature

JOBBER, D., LANCATER. G. Selling and Sales Management. London: Pearson Education, 2012. ISBN 978-02-7376265-2 .

Advised literature

Hill, M.: International Business. Competing in the global marketplace. McGraw-Hill. 8th ed. 2011, ISBN 978-0-07-122083-5 .
Usunier, J. C.: Marketing Across Cultures. Prentice Hall, 4th ed. 2005, ISBN 0-273-68529-5.