Terminated in academic year 2010/2011

Sports Economics

Type of study	Follow-up Master
Language of instruction	Czech
Code	713-0265/01
Abbreviation	EKS
Course title	Sports Economics
Credits	3
Coordinating department	Institute of Physical Education and Sports
Course coordinator	Mgr. Miloš Kosík, Ph.D.

Subject syllabus

1. Economics of sports (definition of basic concepts, economic analysis and distribution. The influence of the various spheres of social life in the sport.
2. Sport as a public good. Demand and supply of products and services in a sporting environment.
3. World organizations in sports, the IOC, NOCs, FISU. Olympism.
4. Funding Opportunities for Sport I.
5. Funding Opportunities for Sport II. The financial resources of sports clubs.
6. Models of professional sports clubs in the current conditions.
7. Referees, coaches and delegates. Their status and integration in economic terms.
8. Sport and mass media. Television rights and sports.
9. Models of non-profit organization dedicated to the sports theme.
10. Tax implications for the financing of sports organizations. Sporting and cultural activities. Physical access and value in keying costs. Specific examples
11. Volunteering in sport
12. Organizing, planning and management of sporting events.
13. Accounting for sports clubs and athletes.
14. European Sports Charter, the Olympic Charter.

Literature

NOVOTNÝ, J. Ekonomika sportu. Praha: IVS nakladatelství, 2000.
HOBZA, V., REKTOŔÍK, J. Základy ekonomie sportu.1. vyd. Praha: Ekopress, 2006.
NOVOTNÝ, J. a kol. Ekonomika a řízení neziskových organizací. 1 vyd. Praha: VŠE 2004.
TOPINKA, J., Stanjura, J. Občanská sdružení ve sportu. Praha: Olympia 2001.
ČÁSLAVOVÁ, E. Management sportu. Praha: East West Publishing Company 2000.
SOUKUPOVÁ, J. a kol Mikroekonomie. Management Press 2002.
MACH, M. Makroekonomie II. 1. a 2. část, Praha: Melandrium 2002.
HAMERNÍKOVÁ, B.: Ekonomika veřejného sektoru. KTF VŠE Praha 1994.
KRÁLÍK, M. Právo ve sportu. Praha: C. H. Beck 2001.

Advised literature

DURDOVÁ, I. Sportovní management. Ostrava: VŠB-TUO Ostrava 2002.
DURDOVÁ, I. Sportovní marketing. Ostrava: VŠB-TUO Ostrava 2005.
LEDNICKÝ, V. Základy managementu. Ostrava: Akademie J.A. Komenského 2000.
JANOUŠEK, M.: Vybrané kapitoly z ekonomiky tělesné kultury. Univerzita Karlova, Praha, 1980.
NOVOTNÝ, J. Ekonomika sportu. Praha: VŠE v Praze 2005.
PARKS, J. B. Contemporary Sport Management. Human Kinetics Publishers 1998.
TOPINKA, J. Občanská sdružení ve sportu. Praha: Olympia, a.s. 2001.

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