Podniková ekonomika a management

I. Field study - Business Administration
1. Enterprise Strategic Management:
IRELAND, R. D., HOSKISSON, R. a M. MITT. The management of strategy: concepts. South-West Cengage Learning, 2011.

2. Forms of business, organizational structure and corporate governance:
HISRICH, R., PETERS, M. a D. STEPHERD. Entrepreneurship. New-York: McGraw-Hill/Irwin, 2010.

3. Business risk management:
MERNA, Tony a Faisal F. AL-THANI. Risk management. 1. vyd. Praha: Computer Press, 2007. ISBN 978-80-251-1547-3.

4. Organization and management of process (supply, logistic) chains:

BESTERFIELD. D. H. Total Quality Management. Third edition. Prentice Hall, 2003. ISBN 0-13-099306-9.

II. Field study - MANAGEMENT
1. Human Resource Management (HRM)
YUKL, Gary A. Leadership in Organization. 7th ed. New York: Prentice Hall, 2008. ISBN 978-013-2424-318 .

2. Economic System of Enterprise
BAYE, Michael R. Managerial economics and business strategy. 7th ed. New York: McGraw-Hill/Irwin,2010. ISBN 00-712-6744-1 .
TRUETT, L. J. a D. B. TRUETT. Managerial Economics, Analysis, Problems, Cashes. USA. New Jersey: John Wiley & Sons, 2004. ISBN 0470009934 .
WEIL, R. L. a M.W. MAHER. Handbook of Cost Management. 2. vyd. USA. New Jersey: John Wiley & Sons, 2005. ISBN 978-0-471-67814-4.

3. Investments and investments evaluation criteria

4. Methods of business financial performance measurement and financial planning
COPELAND, T. E., WESTON, J. F. Financial theory and corporate finance. Addison-Wesley, Reading, 1988.
HIGGINS, R. Analysis for Financial Management. 9th ed. New-York: McGraw-Hill/Irwin, 2008.
LUENBERGER, David. Investment Science. Oxford University Press, 1997.
ZMEŠKAL, Zdeněk. Financial Models, Ostrava: VŠB-TU Ostrava.

III. Field of study - MARKETING AND BUSINESS
1. Internal Analysis of Marketing Environment
2. External Analysis of Marketing Environment
3. Formulation of Marketing Programs

BEST, Roger. J. Market–Based Management. 4. vyd. Prentice Hall: New Yersey 2005. ISBN 0-13-129372-9.

4. Management of Business Operations in the Process of Globalization
CAEORA, R. P., GRAHAM J. L. a M. C. Gilly. International Marketing. 15th edition. New York: Mc Craw Hill/Irwin, 2011. ISBN 978-0-07-352994-3 .
HILL, Charles W. L. Internatiional Business. 8 th edition. New York: Mc Craw Hill/Irwin, 2011. ISBN 978-0-07-122083-5 .

I. Field study - Business Administration
1. Enterprise Strategic Management:
PENG, M. V. Global strategic management. Mason: South-Western Cengage Learning, 2009.
WHEELEN, T. and J. D. HUNGER. Strategic management and business policy: towards global sustainability. Pearson Education, 2012.

2. Forms of business, organizational structure and corporate governance:
KURATKO, Donald. Enterpreneurship: theory, process, practice. South-West Cengage Learning, 2009.

3. Business risk management:
WATERS, D. Supply Chain Risk Management: Vulnerability and Resilience in Logistics. London: Kogan Page, 2007.

4. Organization and management of process (supply, logistic) chains:
NOORI, Hamid a Russell RADFORD. Production and Operations Management. New York: McGRAW-HILL, 1995.

II. Field study - MANAGEMENT
1. Human Resource Management (HRM)
YUKL, Gary A. Leadership in Organization. 7th ed. New York: Prentice Hall, 2008. ISBN 978-013-2424-318 .

2. Economic System of Enterprise:
WEIL, R. L. a M.W. MAHER. Handbook of Cost Management. 2. vyd. USA. New Jersey: John Wiley & Sons, 2005. ISBN 978-0-471-67814-4.

3. Investments and investments evaluation criteria:

4. Methods of business financial performance measurement and financial planning:
COPELAND, T. E, WESTON, J. F. Financial theory and corporate finance. Addison -Wesley, Reading, 1988.

III. Field of study - MARKETING AND BUSINESS
1. Internal Analysis of Marketing Environment
2. External Analysis of Marketing Environment
3. Formulation of Marketing Programs
CAEORA, R. P., GRAHAM J. L. a M. C. Gilly. International Marketing. 15th edition. New York: Mc Craw Hill/Irwin, 2011.
FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009.
HILL, Charles W. L. Internatiional Business. 8 th ed. New York: Mc Craw Hill/Irwin, 2011.
HOLLENSEN, Svend. Marketing Management. A Relationship Approach. Harlow: Prentice Hall, 2003. ISBN 0-273-64378-9.

4. Management of Business Operations in the Process of Globalization
FREATHY, Paul. The Retailing Book: Principles and Appplications. Essex: Pearson Education Limited, 2009. ISBN 0-273-65548-5.