116-0500/04 Marketing (2025/2026 LS)
- Basic information (2 × )
- Course syllabus and schedule (2 × )
- Conditions (1 × )
- Books (2 × )
- Lecture and Seminar No. 1: Introduction to Marketing (18th February 2026) - doc. Velčovská (3 × )
- Lecture and Seminar No. 2: Marketing Environment (25th February 2026) - dr. Švajdová (1 × )
- Lecture and Seminar No. 3: Marketing Information System, Marketing Research (4th March 2026) - dr. Švajdová (1 × )
- Lecture and Seminar No. 4: Market Segmentation (11th March 2026) - doc. Velčovská (2 × )
- Lecture and Seminar No. 5: Consumer Behaviour (18th March 2026) - dr. Švajdová (1 × )
- Lecture and Seminar No. 6: Marketing Mix, Product 1 (25th March 2026) - doc. Velčovská (2 × )
- Lecture and Seminar No. 7: Product 2 (1st April 2026) - doc. Velčovská (1 × )
- Lecture and Seminar No. 8: Price (8th March 2026) - dr. Švajdová (1 × )
- Lecture and Seminar No. 9: Distribution (15th March 2026) - dr. Švajdová (1 × )
- Lecture and Seminar No. 10: Marketing Communicaton (29th April 2026) - doc. Velčovská (3 × )
- Lecture and Seminar No. 11: Summary of Marketing Mix (6th May 2026) - doc. Velčovská (2 × )
- 13th May 2026 - Exam - doc. Velčovská, dr. Švajdová (1 × )