1. Blokdyk: Marketing Applications A Complete Guide - 2019 Edition. London: 5starcooks, 2019. ISBN 0655816607 .
2. Kotler, Keller, Goodman, Brady, Hansen: Marketing Management (4th European Edition). New York: Pearson Education Limited, 2019. ISBN 1292248440 .
3. Wirtz,Lovelock: Services Marketing: People, Technology, Strategy (Eighth Edition). New York: World Scientific Publishing, 2016. ISBN 9781944659011 .
Ukončeno v akademickém roce 2020/2021
Marketingové aplikace
| Typ studia | bakalářské |
|---|---|
| Jazyk výuky | angličtina |
| Kód | 116-0509/02 |
| Zkratka | MAPP |
| Název předmětu česky | Marketingové aplikace |
| Název předmětu anglicky | Marketing Applications |
| Kreditů | 6 |
| Garantující katedra | Katedra marketingu a obchodu |
| Garant předmětu | Ing. Petr Baránek, Ph.D. |
Osnova předmětu
1. Marketing of Services.
2. Marketing management of Services in Practice.
3. Political Marketing.
4. Marketing of Educational Institutions.
5. Marketing of Non-profit Organizations.
6. Municipal and Regional Marketing.
7. Marketing of Finantial Sector.
8. Marketing of Insurance Institutions.
9. Travel and Tourism Marketing.
10. Marketing of Cultural and Sports Events.
11. Business Marketing.
12. Marketing in Construction Management.
13. Marketing of Postal Services.
14. Current Trends in Marketing.
2. Marketing management of Services in Practice.
3. Political Marketing.
4. Marketing of Educational Institutions.
5. Marketing of Non-profit Organizations.
6. Municipal and Regional Marketing.
7. Marketing of Finantial Sector.
8. Marketing of Insurance Institutions.
9. Travel and Tourism Marketing.
10. Marketing of Cultural and Sports Events.
11. Business Marketing.
12. Marketing in Construction Management.
13. Marketing of Postal Services.
14. Current Trends in Marketing.
Povinná literatura
Doporučená literatura
1. Kleinaltenkamp, Plinke, Wilkinson, Geiger: Fundamentals of Business-to-Business Marketing. London: Springer International Publishing AG, 2015. ISBN 3319124625 .
2. Perreault, McCarthy: Applications in Basic Marketing 2004-2005. McGraw-Hill/Irwin, 2005. ISBN 0072864702 (0-07-286470-2)
3. Chadwick, S.: Routledge Handbook of Sports Marketing. New York: Taylor & Francis. 2017. ISBN 9780815394860 .
2. Perreault, McCarthy: Applications in Basic Marketing 2004-2005. McGraw-Hill/Irwin, 2005. ISBN 0072864702 (0-07-286470-2)
3. Chadwick, S.: Routledge Handbook of Sports Marketing. New York: Taylor & Francis. 2017. ISBN 9780815394860 .