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Marketing Applications

Marketing Applications
116-0509/01
angličtina Marketing Applications
116-0509/02
angličtina

Summary

The subject Marketing Applications enlarges and deepens the subject Marketing.
The aim of the subject is teaching-in areas, where present marketing
interlopes, such as Business Marketing, Marketing of Services, Marketing of
Nonprofit Organizations, Political Marketing, E-commerce. One of the Marketing
Applications aims is creating competitive advantages. Basically, all aims
connected with firm processes are marketing aims as well. The subject focuses
on marketing planning substance and related activities.
1. Marketing of Services.
2. Marketing Management of Services in Practice.
3. Political Marketing.
4. Marketing of Educational Institutions.
5. Marketing of Non-profir Organizations.
6. Muinicipal and Regional Marketing.
7. Marketing of Financial Sector.
8. marketing of Insurance Institutions.
9. E-business.
10. Travel Marketing.
11. Marketing of Cultural and Sports Envents.
12. Marketing of Postal Services.
13. Business Marketing.
14. Current Trends in Marketing (Green Marketing).

Literature

1. Blokdyk: Marketing Applications A Complete Guide - 2019 Edition. London: 5starcooks, 2019. ISBN 0655816607 .
2. Kotler, Keller, Goodman, Brady, Hansen: Marketing Management (4th European Edition). New York: Pearson Education Limited, 2019. ISBN 1292248440 .
3. Wirtz,Lovelock: Services Marketing: People, Technology, Strategy (Eighth Edition). New York: World Scientific Publishing, 2016. ISBN 9781944659011 .

Advised literature

1. Kleinaltenkamp, Plinke, Wilkinson, Geiger: Fundamentals of Business-to-Business Marketing. London: Springer International Publishing AG, 2015. ISBN 3319124625 .
2. Perreault, McCarthy: Applications in Basic Marketing 2004-2005. McGraw-Hill/Irwin, 2005. ISBN 0072864702 (0-07-286470-2)
3. Chadwick, S.: Routledge Handbook of Sports Marketing. New York: Taylor & Francis. 2017. ISBN 9780815394860 .


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Language of instruction angličtina, angličtina
Code 116-0509
Abbreviation MAPP
Course title Marketing Applications
Coordinating department Department of Marketing and Business
Course coordinator Ing. Petr Baránek, Ph.D.