Ukončeno v akademickém roce 2020/2021

Marketing Applications

Type of study	Bachelor
Language of instruction	English
Code	116-0509/02
Abbreviation	MAPP
Course title	Marketing Applications
Credits	6
Coordinating department	Department of Marketing and Business
Course coordinator	Ing. Petr Baránek, Ph.D.

Osnova předmětu

1. Marketing of Services.
2. Marketing management of Services in Practice.
3. Political Marketing.
4. Marketing of Educational Institutions.
5. Marketing of Non-profit Organizations.
6. Municipal and Regional Marketing.
7. Marketing of Finantial Sector.
8. Marketing of Insurance Institutions.
9. Travel and Tourism Marketing.
10. Marketing of Cultural and Sports Events.
11. Business Marketing.
12. Marketing in Construction Management.
13. Marketing of Postal Services.
14. Current Trends in Marketing.

Povinná literatura

1. Blokdyk: Marketing Applications A Complete Guide - 2019 Edition. London: 5starcooks, 2019. .
2. Kotler, Keller, Goodman, Brady, Hansen: Marketing Management (4th European Edition). New York: Pearson Education Limited, 2019. .
3. Wirtz,Lovelock: Services Marketing: People, Technology, Strategy (Eighth Edition). New York: World Scientific Publishing, 2016. .

Doporučená literatura

1. Kleinaltenkamp, Plinke, Wilkinson, Geiger: Fundamentals of Business-to-Business Marketing. London: Springer International Publishing AG, 2015. .
2. Perreault, McCarthy: Applications in Basic Marketing 2004-2005. McGraw-Hill/Irwin, 2005. ISBN 0072864702 (0-07-286470-2)
3. Chadwick, S.: Routledge Handbook of Sports Marketing. New York: Taylor & Francis. 2017. .

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