116-0528/03 Marketing Research B (2025/2026 LS)
- Marketing research B (2 × , 4 × )
- Information (1 × )
- SPSS (1 × , 1 × )
- Points from seminars (1 × , 1 × )
- 1. Introduction to research - importing and editing data in SPSS (3 × , 1 × )
- 2. Frequencies, statistics in SPSS (3 × , 1 × )
- 3. Hypothesis testing-1 (1 × , 4 × , 1 × )
- 4. Hypothesis testing-2 (1 × , 3 × , 1 × )
- 5. Correlation analysis (1 × , 4 × , 1 × )
- 6. Linear regression analysis (1 × , 2 × , 6 × , 1 × )
- 7. Logistic regression analysis (3 × , 1 × )
- 8. Factor analysis (1 × , 1 × , 4 × , 1 × )
- 9. Cluster analysis (1 × , 4 × , 1 × )
- 10. Qualitative research (1 × , 1 × , 1 × )
- 11. Academic writing (1 × , 1 × , 1 × )