116-0532/04 Product Management (2024/2025 ZS)
- Product Management (2 × )
- Conditions for successful completion of the course (1 × )
- Lesson 1: Product management introduction. Student project work. (25th September 2024) (5 × )
- Lesson 2: Product and its attributes. Product policy. Product analysis and strategies (2nd October 2024) (4 × )
- Lesson 3: New products development. Product life cycle (9th October 2024) (2 × , 1 × )
- Lesson 4: Product quality and product testing. (16th October 2024) (2 × , 1 × )
- Lesson 5: Product testing and sensory analysis (21st October 2024) (2 × , 1 × )
- Lesson 6: Brand (30th October 2024) (2 × , 1 × )
- Lesson 7: Product Packaging (6th November 2024) (2 × , 1 × )
- Lesson 8: Product design. (13th November 2024) (2 × , 1 × )
- Lesson 9: Image of a product/brand (20th December 2024). (2 × )
- Lesson 10: Conjoint analysis (27th November 2024) (1 × , 2 × , 1 × )
- Lesson 11: Project work presentations (4th December 2024) (1 × )
- Lesson 12: Final exam (11th December 2024) (1 × )