Bakalářskou prací student prokazuje svou schopnost aplikovat nabyté teoretické poznatky v praxi.
Bakalářská práce
| Typ studia | bakalářské |
|---|---|
| Jazyk výuky | angličtina |
| Kód | 152-0512/01 |
| Zkratka | BT |
| Název předmětu česky | Bakalářská práce |
| Název předmětu anglicky | Bachelor Thesis |
| Kreditů | 15 |
| Garantující katedra | Katedra podnikové ekonomiky a práva |
| Garant předmětu | Ing. Hana Štverková, Ph.D.,MBA,LL.M. |
Osnova předmětu
Povinná literatura
References are individual based on the topic of bachelor thesis.
ANDERSON, Valerie, Rita FONTINHA a Fiona Jane ROBSON. Research methods in human resource management: investigating a business issue. Fourth edition. London: Kogan Page, 2020. ISBN 978-0-7494-9812-2.
HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. Second edition. London: Routledge, Taylor & Francis Group, 2020. ISBN 978-1-138-33219-5.
MALHOTRA, N. K., D. NUNAN and D. F. BIRKS. Marketing Research: An Applied Approach. 5th ed. Harlow:Pearson Education Limited, 2017. 957 p. ISBN 978-1-29210315-0 .
Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8add3335d5f4b0a
ANDERSON, Valerie, Rita FONTINHA a Fiona Jane ROBSON. Research methods in human resource management: investigating a business issue. Fourth edition. London: Kogan Page, 2020. ISBN 978-0-7494-9812-2.
HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. Second edition. London: Routledge, Taylor & Francis Group, 2020. ISBN 978-1-138-33219-5.
MALHOTRA, N. K., D. NUNAN and D. F. BIRKS. Marketing Research: An Applied Approach. 5th ed. Harlow:Pearson Education Limited, 2017. 957 p. ISBN 978-1-29210315-0 .
Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8add3335d5f4b0a
Doporučená literatura
REIFF, Marian a Pavel GEŽÍK, ed. Quantitative Methods in Economics: Multiple Criteria Decision Making XIX : proceedings of the international scientific conference : 23rd May-25th May 2018, Trenčianske Teplice, Slovakia. Bratislava: Letra Edu, 2018. ISBN 978-80-89962-07-5.
SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9.
SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9.