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Bachelor Thesis

Bachelor Thesis
152-0512/01
angličtina

Summary

The course focuses on the preparation of a bachelor thesis. The conditions of assignment, elaboration and submission of the bachelor thesis are specified in the Study and Examination Regulations for studies in bachelor study programmes.
University of Mining and Metallurgy - Technical University of Ostrava and the Directive of the Dean of the Faculty of Economics of VŠB-TU Ostrava on the principles for for the preparation of final theses. The student will be able to solve the assigned problem, present (orally and in writing) the assigned problem, defend their own approaches and conclusions.

Literature

References are individual based on the topic of bachelor thesis.
ANDERSON, Valerie, Rita FONTINHA a Fiona Jane ROBSON. Research methods in human resource management: investigating a business issue. Fourth edition. London: Kogan Page, 2020. ISBN 978-0-7494-9812-2.
HACKLEY, Christopher E. Qualitative research in marketing and management: doing interpretive research projects. Second edition. London: Routledge, Taylor & Francis Group, 2020. ISBN 978-1-138-33219-5.
MALHOTRA, N. K., D. NUNAN and D. F. BIRKS. Marketing Research: An Applied Approach. 5th ed. Harlow:Pearson Education Limited, 2017. 957 p. ISBN 978-1-29210315-0 .
Directive No. EkF_SME_12_002 of the Dean of the Faculty of Economics VŠB-TU Ostrava on Guidelines for GraduateTheses [online]. Available at: https://dokumenty.vsb.cz/docs/files/cs/0667d8d0-3b7d-4599-b8add3335d5f4b0a

Advised literature

REIFF, Marian a Pavel GEŽÍK, ed. Quantitative Methods in Economics: Multiple Criteria Decision Making XIX : proceedings of the international scientific conference : 23rd May-25th May 2018, Trenčianske Teplice, Slovakia. Bratislava: Letra Edu, 2018. ISBN 978-80-89962-07-5.
SILVERMAN, David. Qualitative Research. 4th ed. Los Angeles: SAGE, 2016. 457 p. ISBN 978-1-4739-1657-9.


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Language of instruction angličtina
Code 152-0512
Abbreviation BT
Course title Bachelor Thesis
Coordinating department Department of Business Administration and Law
Course coordinator Ing. Hana Štverková, Ph.D.,MBA,LL.M.