Skip to main content
Skip header
Close

Searching

Behavioral Economics

Behavioral Economics
114-0339/01
čeština Behavioral Economics
114-0339/02
čeština

Summary

Economic theory perceives in its models a human as a rational individual maximizing its utility. Such an individual is only considered to be the optimal theoretical concept, and the actual behavior of a person may sometimes appear to be seemingly irrational. In this course, we abandon the assumptions of traditional models and focus on both, consumer behavioral theory and business theory, but also on investment theory and finance from a behavioral perspective. The experimental economics overcome the barrier of pure rationality and selfishness, and along with behavioral economics it allows economists to observe human behavior.

Literature

ARIELY Dan a Jeff KREISLER. Peníze a zdravý selský rozum. Praha: Práh, 2019. ISBN 978-80-7252-796-0.
KAHNEMAN, Daniel, Olivier SIBONY a Cass R. SUNSTEIN. Šum. Brno: Jan Melvil, 2021. 408 s. ISBN 978-80-7555-148-1
O'SULLIVAN, Arthur. Behavioral Economics. Oxford: Oxford University Press, 2022. 472 s. ISBN 978-0197515921 .

Advised literature

TALEB, Nassim N. Nasadit vlastní kůži. Praha: Paseka, 2019. 324 s. ISBN 978-80-7637-025-8 .
THALER, Richard B. Neočekávané chování. Praha: Argo/Dokořán, 2017. 380 s. ISBN 978-80-257-2121-6.
THALER, Richard B. a Cass R. SUNSTEIN. Nudge: The Final Edition. New York: Penguin Books, 2021. 384 s. ISBN 978-0143137009.


back to search page
Language of instruction čeština, čeština
Code 114-0339
Abbreviation BE
Course title Behavioral Economics
Coordinating department Department of Economics
Course coordinator doc. Ing. Aleš Melecký, Ph.D.