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Behavioral Economics

Behavioral Economics
114-0539/01
angličtina

Summary

Economic theory perceives in its models a human as a rational individual maximizing its utility. Such an individual is only considered to be the optimal theoretical concept, and the actual behavior of a person may sometimes appear to be seemingly irrational. In this course, we abandon the assumptions of traditional models and focus on both, consumer behavioral theory and business theory, but also on investment theory and finance from a behavioral perspective. The experimental economics overcome the barrier of pure rationality and selfishness, and along with behavioral economics it allows economists to observe human behavior.

Literature

BADDELEY, Michelle. Behavioural Economics: A Very Short Introduction. Oxford: Oxford University Press, 2017. 144 s. ISBN 9780198754992 .
O'SULLIVAN, Arthur. Behavioral Economics. Oxford: Oxford University Press, 2022. 472 s. ISBN 978-0197515921 .
THALER, Richard B. a Cass R. SUNSTEIN. Nudge: The Final Edition. New York: Penguin Books, 2021. 384 s. ISBN 978-0143137009.

Advised literature

ARIELY Dan a Jeff KREISLER. Dollars and Sense. New York: Harper Collins, 2018. 288 s. ISBN 978-0062651211.
TALEB, Nassim N. Skin in the Game: Hidden Asymmetries in Daily Life. New York: Random House, 2020. 304 s. ISBN 978-0425284643 .
WILKINSON, Nick a Matthias KLAES. An Introduction to Behavioral Economics. 3rd ed. New York: ‎Bloomsbury, 2017. ISBN 978-1137524126 .


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Language of instruction angličtina
Code 114-0539
Abbreviation BE
Course title Behavioral Economics
Coordinating department Department of Economics
Course coordinator doc. Ing. Aleš Melecký, Ph.D.