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Terminated in academic year 2012/2013

Psychology and Sociology in Tourism

Type of study Bachelor
Language of instruction Czech
Code 115-0308/03
Abbreviation PSCR
Course title Psychology and Sociology in Tourism
Credits 4
Coordinating department Department of Management
Course coordinator PhDr. Ing. Aleš Mateiciuc, Ph.D.

Subject syllabus

1. Introduction to Psychology
2. Psychology of personality with emphasis on customer
3. Psychology of work in the problem area (one - people)
4. Psychology of goods, supply and demand
5. Consumer behavior consumer
6. Communication and promotion of market
7. Psychology in tourism
8. The system guides the work
9. Sebeprosazovací and persuasive methods in practice
10. Methods of market research
11. Introduction to Sociology
12. Sociology lifestyle
13. Sociology of work in the company

Literature

SKINNER, Jonathan and Dimitrios THEODOSSOPOULOS. Great Expectations: Imagination and Anticipation in Tourism (New Directions in Anthropology). Oxford: Berghahn Books, 2011. ISBN 978-0857452771 .
WEARING, Stephen, Deborah STEVENSON and Tamara YOUNG. Tourist Cultures: Identity, Place and the Traveller. London: Sage Publications, 2010. ISBN 978-0761949985 .

Advised literature

CARR, Neil. Children's and Families' Holiday Experience (Contemporary Geographies of Leisure, Tourism and Mobility). New York: Routledge, 2011. ISBN 978-0415545433 .