The subject is designed to bring the student psychological and sociological findings which can help him or her to act efficiently in tourism, especially when dealing with clients, communicating with colleagues, managing human resources and operating on the market.
Within the framework of individual psychology, attention is paid especially to questions of determination of the term “individuality”, its development and structure, focused on individual motivation.
Further on, the student is made acquainted with chosen chapters of work psychology, for example with social groups questions, social relations, social climate, managing stress situations etc.
The question of goods, its supply and demand; consumer behaviour and influence but also communication and market promotion are analysed from the psychological point of view.
The student will also gain basic orientation in market research issues.