Terminated in academic year 2012/2013

Tourism Foundations

Type of study	Bachelor
Language of instruction	Czech
Code	115-0309/04
Abbreviation	ZCR
Course title	Tourism Foundations
Credits	4
Coordinating department	Department of Management
Course coordinator	doc. Ing. Václav Lednický, CSc.

Subject syllabus

1. Characteristics of the contemporary era - developments and trends in globalization
2. The definition of tourism, development, history, historical figures
3. Types and the kinds of of tourism - the use of criteria, subjects of the objects of the tourism market
4. Tourism product - the definition, creation, species recovery
5. Services - general characteristics, properties, types
6. Accommodation services in tourism
7. Transport services in tourism
8. Catering and the refreshment services in tourism
9. Information Services
10. Tourist destination - definition, types, product management, marketing
11. Tourism Attractions - types, types, usage
12. Positive of the negative impacts of tourism in the economic, cultural, landscape, social. Breakdown according to the applicability in tourism - the criteria

Literature

COOPER, Chris et al. Tourism: principles and practice. 4th ed. Harlow: Prentice Hall: Financial Times, 2008. .
HORNER, Susan a John SWARBROOKE. Business Travel and Tourism. Oxford:
Butterworth-Heinemann, 2001. .
PAGE, Stephen J. Tourism Management: An Introduction. 4th ed. Oxford: Butterworth-Heinemann, 2011. .

Advised literature

HOLLOWAY, J. Christopher and Neil TAYLOR. The Business of Tourism. 7th ed. Harlow: Prentice Hall, 2009. ISBN 10:0-273-70161-4.
MOWFORTH, Martin and Ian MUNT. Tourism and Sustainability: Development, Globalisation and New Tourism in the Third World. 3th ed. New York: Routledge, 2009. ISBN 13:978-0-415-41403-6.

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