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Tourism Foundations

Summary

A basic knowledge of tourism. The course is designed in the unity of two aspects:
-tourism as an area of consumption,
- tourism as an area of business opportunities and significant revenue
factor.

Literature

COOPER, Chris et al. Tourism: principles and practice. 4th ed. Harlow: Prentice Hall: Financial Times, 2008. ISBN 978-0-273-71126-1 .
HORNER, Susan a John SWARBROOKE. Business Travel and Tourism. Oxford:
Butterworth-Heinemann, 2001. ISBN 0 7506 43927 .
PAGE, Stephen J. Tourism Management: An Introduction. 4th ed. Oxford: Butterworth-Heinemann, 2011. ISBN 978-0-08-096932-9 .

Doporučená literatura

HOLLOWAY, J. Christopher and Neil TAYLOR. The Business of Tourism. 7th ed. Harlow: Prentice Hall, 2009. ISBN 10:0-273-70161-4.
MOWFORTH, Martin and Ian MUNT. Tourism and Sustainability: Development, Globalisation and New Tourism in the Third World. 3th ed. New York: Routledge, 2009. ISBN 13:978-0-415-41403-6.


Language of instruction čeština, čeština, čeština, čeština
Code 115-0309
Abbreviation ZCR
Course title Tourism Foundations
Coordinating department Department of Management
Course coordinator doc. Ing. Václav Lednický, CSc.