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Terminated in academic year 2015/2016

Cost Management and Price Strategy

Type of study Bachelor
Language of instruction Czech
Code 115-0343/02
Abbreviation NŘCS
Course title Cost Management and Price Strategy
Credits 5
Coordinating department Department of Management
Course coordinator Ing. Lucja Matusiková, Ph.D.

Subject syllabus

-Characteristics of management and business processes
-The concept and structure of costs in the business entity
-Production function
-Cost functions
-Methods for determining cost functions
-Cost calculations
-Competitive cost strategies of the business entity
-Practical techniques and methods of cost management in the business entity
-Basic principles of the theory of demand and pricing
-The practical orientation of pricing in the business entity
-Strategy of pricing in the company
-Practical aspects of pricing decisions in the business entity

Literature

HANSEN, Don R., Maryanne M. MOWEN a Liming GUAN. Cost management: accounting & control. 6th ed. Mason, OH: South-Western Cengage Learning, 2009. ISBN 978-0324-559-675 .

Advised literature

BRIGHAM, Eugene F. a Michael C. EHRHARDT. Financial Management: Theory and Practise. Fort Worth: Harcourt College Publisher, 2002. ISBN 0-03-033561-2 .