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Cost Management and Price Strategy

Language of instruction čeština
Code 115-0343
Abbreviation NŘCS
Course title Cost Management and Price Strategy
Coordinating department Department of Management
Course coordinator Ing. Lucja Matusiková, Ph.D.

Summary

The aim of the subject is to provide to the students the basic information about costs in the company, their classification, process and creation of cost's functions and possibilities of using in practical conditions. In addition, students will be familiar with the role of costing in the company, will be explained the various techniques and methods used by both traditional and new costing approaches. This is followed by a basic overview of the pricing, analysis of optimum output due to business conditions and creating pricing strategies, including their practical applications, both for production and for a specific service area.

Literature

HANSEN, Don R., Maryanne M. MOWEN a Liming GUAN. Cost management: accounting & control. 6th ed. Mason, OH: South-Western Cengage Learning, 2009. ISBN 978-0324-559-675 .

Advised literature

BRIGHAM, Eugene F. a Michael C. EHRHARDT. Financial Management: Theory and Practise. Fort Worth: Harcourt College Publisher, 2002. ISBN 0-03-033561-2 .