Cost Management and Price Strategy

1st Characteristics of management and business processes
- The nature and objectives of these processes in an enterprise.
- The role of costs in the economic system of the company.
- Factors affecting the cost.
2nd The concept and structure of costs in the business entity
- Characteristics of financial, economic value and concept of costs.
- Distribution costs (generic, self-serving, depending on the volume carried
performance for decision-making purposes).
- Practical applications of the various classifications in terms of business.
3rd Production function
- Basic characteristics of the production function.
- Approaches to the analysis of production functions, possible applications of the conclusions.
4th Cost function
- Basic principles of cost theory.
- Characteristics of cost functions.
- Approaches to the analysis of cost functions and practical applications.
5th Methods for determining cost functions
- Classification method.
- Orientation simple methods (two periods, the graphical method).
- Statistical methods.
- Method of Newton's interpolation polynomial, the conditions of use.
- Use of cost functions in cost management.
6th Cost calculations
- Breakdown of calculations based on various criteria.
- Costing techniques, calculation methods.
- Use of cost calculations in the specific business conditions.
7th Standardisation of costs
- Types of cost standards and how they work.
- Cost management in the enterprise application of standard cost method.
8th Competitive cost strategies of the business entity
- Competitive advantage and value chain.
- Drivers of cost factors that affect them.
9th Practical techniques and methods of cost management in the business entity
- Control (interaction) fixed, respectively. overheads.
- Control variable, respectively. direct costs.
- The evaluation criteria in the process of cost management.
10th Basic principles of the theory of demand and pricing
- The law of demand and its practical application,
- Price elasticity of demand (including the cross, respectively. Income elasticity) and the factors
that affect it.
- Classification of forms according to the market price criteria Amomso-Robinson relationship.
11th The pricing models of business
- Characteristics of price equilibrium in the perfect and imperfect market.
- Cost-political models of monopolistic and oligopolistic firms polypolní (various
criteria).
- Applications in concrete terms.
12th The practical orientation of pricing in the business entity
- Cost price and their use in pricing strategy.
- Demand-orientation of prices and business practices in its application.
- Competitive and sectoral orientation of pricing as a basis for conflict-free
pricing strategies.
13th Cost-political strategy of the business entity
- Strategies for new products marketed.
- Strategies for Implementing sale.
- Choice of pricing strategies according to the conditions of competition.
- Price differentiation strategy and its forms.
14th Practical aspects of pricing decisions in the business entity
- Cost Control, its place and role in corporate structure.
- The objectives of pricing, price controls, price discounts and rebates, in-house
prices.
- Legal aspects of pricing in the company.