1. Importance, status and basic concepts of strategic management
- Philosophy of strategic management.
- The principles of strategic thinking.
- Basic form of strategic decision making.
2. Forecasting methods, the importance of forecasts, the basic trends are currently
- Techniques of forecasting.
- Accuracy of forecasts and their information value.
- Trends and developments today.
3. Principles of strategic management, strategy-making process models
- Breakdown of strategic actions and their significance.
- Characteristics and continuity of policy practice.
4. The mission of the company, corporate objectives, vision, business philosophy
- Components of strategic planning.
- Definitions.
- Interest groups in strategic management.
5. Analysis of the external environment
- STEP-analysis.
- SWOT-analysis, space-analysis - part of the external environment.
- Porter's model.
- Strategic Map.
6. Internal environment analysis
- Analysis of high profile business.
- Portfolio analysis.
- SWOT-analysis, space-analysis - part of the internal environment.
7. Financial analysis and financial planning within the corporate strategy
- Objectives.
- Forms of financial analysis.
- Financial and business objectives of monetary policy.
8. The method of selecting the type of strategies (procedures, methods)
- Typing strategies.
- Status of strategic business entities within the system of strategic
management.
- Outline of strategic approaches.
9. Implementation strategies - steps
- The importance of strategy implementation.
- Management of strategic change.
- Monitoring the achievement of the planned changes.
10. Functional strategies
- Complex nature of the strategy.
- Distribution strategies.
- Local strategic planning.
11. Risk and crisis in terms of company strategy
- Basic types of stress strategies.
- Support (general) principles for how to resolve the crisis.
- Forms save the company.
12. Current management approaches as part of strategic management
- Basic approaches in management.
- Information Management.
- Trends in organizational cultures.
13. The innovation process and innovation strategy
- Sources of innovative ideas and approaches.
- Features an innovative strategy.
14. The strategy of multinational and transnational companies in terms of
increasing globalization
- Porter's competitive diamond.
- Organizational structure.
- Philosophy of strategic management.
- The principles of strategic thinking.
- Basic form of strategic decision making.
2. Forecasting methods, the importance of forecasts, the basic trends are currently
- Techniques of forecasting.
- Accuracy of forecasts and their information value.
- Trends and developments today.
3. Principles of strategic management, strategy-making process models
- Breakdown of strategic actions and their significance.
- Characteristics and continuity of policy practice.
4. The mission of the company, corporate objectives, vision, business philosophy
- Components of strategic planning.
- Definitions.
- Interest groups in strategic management.
5. Analysis of the external environment
- STEP-analysis.
- SWOT-analysis, space-analysis - part of the external environment.
- Porter's model.
- Strategic Map.
6. Internal environment analysis
- Analysis of high profile business.
- Portfolio analysis.
- SWOT-analysis, space-analysis - part of the internal environment.
7. Financial analysis and financial planning within the corporate strategy
- Objectives.
- Forms of financial analysis.
- Financial and business objectives of monetary policy.
8. The method of selecting the type of strategies (procedures, methods)
- Typing strategies.
- Status of strategic business entities within the system of strategic
management.
- Outline of strategic approaches.
9. Implementation strategies - steps
- The importance of strategy implementation.
- Management of strategic change.
- Monitoring the achievement of the planned changes.
10. Functional strategies
- Complex nature of the strategy.
- Distribution strategies.
- Local strategic planning.
11. Risk and crisis in terms of company strategy
- Basic types of stress strategies.
- Support (general) principles for how to resolve the crisis.
- Forms save the company.
12. Current management approaches as part of strategic management
- Basic approaches in management.
- Information Management.
- Trends in organizational cultures.
13. The innovation process and innovation strategy
- Sources of innovative ideas and approaches.
- Features an innovative strategy.
14. The strategy of multinational and transnational companies in terms of
increasing globalization
- Porter's competitive diamond.
- Organizational structure.