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Strategic Management

Type of study Follow-up Master
Language of instruction Czech
Code 115-0361/04
Abbreviation STRMG
Course title Strategic Management
Credits 5
Coordinating department Department of Management
Course coordinator prof. Ing. Petra Horváthová, Ph.D., MBA

Subject syllabus

1. Basic trends of contemporary society development and principles of strategic thinking.
2. Elements of strategic intent - vision, mission, goals and values.
3. Methods of external strategic analysis.
4. Internal Strategic Analysis Methods.
5. Financial analysis.
6. Mixed methods of strategic analysis.
7. Typology of strategies.
8. Prognosis.
9. Strategy and Risk.
10. Strategy implementation.
11. Strategic control, Balanced Scorecard.
12. Crisis Management and Innovative Business Activities.
13. Specific forms of strategic cooperation in the global environment.
14. Current trends in strategic management.
Element of practice.

Literature

MOR BARAK, Michalle E. Managing Diversity Toward a Globally Inclusive Workplace. 5th ed. Thousand Oaks: SAGE Publications, 2022. ISBN 978-1-5443-3307-6 .
LYNCH, Richard. Strategic Management. London: Sage Publication, 2021. ISBN 978-1-5297-5825-2 .
ROTHAERMEL, Frank T. ISE Strategic Management: Concepts. 5th ed. New York: McGraw-Hill Education, 2021. ISBN 978-1-2605-7123-3 .

Advised literature

DESS, Gregory. ISE Strategic Management: Text And Cases. 11th ed. New York: McGraw-Hill Education, 2023. ISBN 978-1-2662-0046-5 .
MATHIESON, David F. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. New York: Person, 2022. ISBN 978-129-24-4140-5 .
THOMPSON, John; SCOTT, Jonathan M. a MARTIN, Frank. Strategic management: awareness and change. 9th ed. London: Cengage Learning, 2019. ISBN 978-1473767423 .


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