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Ukončeno v akademickém roce 2020/2021

Strategic Management

Type of study Follow-up Master
Language of instruction Czech
Code 115-0361/05
Abbreviation STRMG
Course title Strategic Management
Credits 5
Coordinating department Department of Management
Course coordinator prof. Ing. Petra Horváthová, Ph.D., MBA

Osnova předmětu

- Introduction to strategic management - basic concepts, models of strategic management process
- Basic tendencies of contemporary developments in society, principles of strategic thinking, the elements of the strategic plan (vision, mission, goals and values)
- Strategic analysis - the external environment
- Strategic analysis - internal environment
- Financial analysis and financial planning within the corporate strategy
- The importance of forecasting and forecasting methods
- Typology of strategies
- Strategic decision-making process
- Implementation of the strategy and its principles
- Strategic control, Balanced Scorecard
- Specific forms of strategic cooperation
- Risk and crisis in Strategic Management
- The importance of innovation in strategic management
- Strategy of economic development in a global environment

Povinná literatura

MOR BARAK, Michalle E. Managing Diversity Toward a Globally Inclusive Workplace. 5th ed. Thousand Oaks: SAGE Publications, 2022. ISBN 978-1-5443-3307-6 .
LYNCH, Richard. Strategic Management. London: Sage Publication, 2021. ISBN 978-1-5297-5825-2 .
ROTHAERMEL, Frank T. ISE Strategic Management: Concepts. 5th ed. New York: McGraw-Hill Education, 2021. ISBN 978-1-2605-7123-3 .

Advised literature

DESS, Gregory. ISE Strategic Management: Text And Cases. 11th ed. New York: McGraw-Hill Education, 2023. ISBN 978-1-2662-0046-5 .
MATHIESON, David F. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. New York: Person, 2022. ISBN 978-129-24-4140-5 .
THOMPSON, John; SCOTT, Jonathan M. a MARTIN, Frank. Strategic management: awareness and change. 9th ed. London: Cengage Learning, 2019. ISBN 978-1473767423 .


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