Managerial Methods and Techniques

Managerial Methods and Techniques
115-0405/01
čeština Managerial Methods and Techniques
115-0405/02
čeština

Anotace

The subject clarify by managers used the systematic and analytic techniques to increasing efficiency of the enterprises. It is based upon survey of using the manager techniques with definition of the borders of activity. The subject brings basic information for ability to conversion from theory to practise that means for successful enterpreneurial activity in conditions of market economy.

Povinná literatura

1.ARMSTRONG, Michael. Handbook of Management Techniques. London: Kogan Page Limited, 1993. 617 p. ISBN 0-7494-0702-6.
2.MULLINS, Laurie. Managament and Organisational Behaviour. London: Pitman, 1999. 913 p. .
3.NORGAN, S. Marketing management: a European perspective. Wokingham: Addison-Wesley. 1994. 622 p. ISBN 0-201-54447-4.

Advised literature

PEARCE, J. A.; ROBINSON, R. B. Strategic management: strategy formulation and implementation. Homewood: Irwin, 2002. .
ROBBINS, P. S. a M. COULTER. Management. Praha: Grada, 2004. 600 p. ISBN 80-247-0495-1.

zpět na vyhledávání

Language of instruction	čeština, čeština
Code	115-0405
Abbreviation	MMT
Course title	Managerial Methods and Techniques
Coordinating department	Department of Management
Course coordinator	Ing. Marcela Papalová, Ph.D.