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Terminated in academic year 2019/2020

Strategic Management

Type of study Follow-up Master
Language of instruction Czech
Code 115-0461/03
Abbreviation STRMG
Course title Strategic Management
Credits 5
Coordinating department Department of Management
Course coordinator Ing. Lucja Matusiková, Ph.D.

Subject syllabus

-Introduction to strategic management - basic concepts, models of strategic management process
-Basic tendencies of contemporary developments in society, principles of strategic thinking, the elements of the strategic plan (vision, mission, goals and values)
-Strategic analysis - the external environment
-Strategic analysis - internal environment
-Financial analysis and financial planning within the corporate strategy
-The importance of forecasting and forecasting methods
-Typology of strategies
-Strategic decision-making process
-Implementation of the strategy and its principles
-Strategic control, Balanced Scorecard
-Specific forms of strategic cooperation
-Risk and crisis in Strategic Management
-The importance of innovation in strategic management
-Strategy of economic development in a global environment

Literature

MOR BARAK, Michalle E. Managing Diversity Toward a Globally Inclusive Workplace. 5th ed. Thousand Oaks: SAGE Publications, 2022. ISBN 978-1-5443-3307-6 .
LYNCH, Richard. Strategic Management. London: Sage Publication, 2021. ISBN 978-1-5297-5825-2 .
ROTHAERMEL, Frank T. ISE Strategic Management: Concepts. 5th ed. New York: McGraw-Hill Education, 2021. ISBN 978-1-2605-7123-3 .

Advised literature

DESS, Gregory. ISE Strategic Management: Text And Cases. 11th ed. New York: McGraw-Hill Education, 2023. ISBN 978-1-2662-0046-5 .
MATHIESON, DAVID F. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. 17th ed. New York: Person, 2022. ISBN 978-129-24-4140-5 .
THOMPSON, John; SCOTT, Jonathan M. a MARTIN, Frank. Strategic management: awareness and change. 9th ed. London: Cengage Learning, 2019. ISBN 978-1473767423 .


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